{"id":22495,"date":"2026-06-30T14:15:44","date_gmt":"2026-06-30T12:15:44","guid":{"rendered":"https:\/\/suadeo.fr\/2026\/06\/30\/data-adoption-change-data-access-before-the-organization\/"},"modified":"2026-06-30T14:15:45","modified_gmt":"2026-06-30T12:15:45","slug":"data-adoption-change-data-access-before-the-organization","status":"publish","type":"post","link":"https:\/\/suadeo.fr\/en\/2026\/06\/30\/data-adoption-change-data-access-before-the-organization\/","title":{"rendered":"Data Adoption: change data access before the organization"},"content":{"rendered":"\n

Change management alone won’t drive data adoption. AI personas will. In an op-ed published by Journal du Net, our CEO explains why traditional change management falls short and highlights the critical role of AI-powered personas in accelerating data adoption and enabling sustainable business user autonomy. <\/strong><\/p>\n\n

Enterprise data transformation and the democratization of data across business teams cannot be reduced to a change management initiative. This is the key message shared by our CEO, Azzeddine Bendjebbour, in an op-ed published by Journal du Net, a leading French publication covering the digital economy and innovation. <\/p>\n\n

Titled “Change Management Won’t Drive Data Adoption. AI Personas Will<\/strong>.”, the article challenges organizations to rethink the drivers of successful data and AI adoption. <\/p>\n\n

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70 % of data projects fail. Not because of insufficient training, but because the gap between data and decision-making is structural. Native AI personas eliminate that gap. <\/strong><\/p>\n<\/blockquote>\n\n

This perspective reflects the vision that has guided Suadeo since its inception: making data a true decision-making asset that is accessible to business users through solutions designed with users at the center of every data initiative.<\/p>\n\n

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The AI that will fundamentally transform how business teams adopt and use data is not an external technical agent layered onto existing systems. It is a native AI business persona embedded within the data platform itself, integrated into business processes, aligned with user workflows, and designed around each user’s role and responsibilities. <\/strong><\/p>\n<\/blockquote>\n\n

From overcoming the adoption barrier to delivering a practical solution, discover how this paradigm shift addresses a challenge that is “as old as traditional BI itself”<\/strong>, while also helping European organizations meet their growing data sovereignty requirements<\/strong>. <\/p>\n\n

We are pleased that Journal du Net has provided a platform for this perspective, contributing to the broader discussion on the key success factors for data and AI transformation in today’s enterprises.<\/p>\n\n

Read the op-ed published in Journal du Net: Change management won’t drive data adoption. AI personas will.<\/a><\/strong><\/p>\n\n

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READ THE ARTICLE<\/strong><\/a><\/div>\n<\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Change management alone won’t drive data adoption. AI personas will. In an op-ed published by Journal du Net, our CEO explains why traditional change management falls short and highlights the critical role of AI-powered personas in accelerating data adoption and enabling sustainable business user autonomy. Enterprise data transformation and the democratization of data across business […]<\/p>\n","protected":false},"author":12,"featured_media":22487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[35,46],"tags":[74,1261,1202,1301,277,664,1302,1303,317,665,1304,455,224],"class_list":["post-22495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-review","category-business-trends","tag-ai","tag-ai-agent-2","tag-ai-agentique","tag-ai-persona","tag-artificial-intelligence","tag-azzeddine-bendjebbour-en","tag-data-adoption","tag-data-use","tag-digital-transformation","tag-editorial","tag-native-ai-persona","tag-sovereignty","tag-trends"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/posts\/22495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/comments?post=22495"}],"version-history":[{"count":1,"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/posts\/22495\/revisions"}],"predecessor-version":[{"id":22496,"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/posts\/22495\/revisions\/22496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/media\/22487"}],"wp:attachment":[{"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/media?parent=22495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/categories?post=22495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/suadeo.fr\/en\/wp-json\/wp\/v2\/tags?post=22495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}