Too often, the use of data in companies stops at its analysis, leaving aside the crucial stage: the activation of levers of action. Effective decision-making is not limited to the observation of indicators. It must allow, in real time, to understand all the parameters of the situation, identify opportunities and deploy an ad hoc strategic, tactical or operational action plan.
When decisions must be made at the speed of the market, it is not enough to stop at data analysis. The real value of data lies in its transformation into levers for concrete actions. However, many companies are still struggling to make this decisive step. How to optimize the decision-making process in order to improve responsiveness and accuracy?
Deciding is much more than analyzing. Only an integrated Self Data Analytics approach allows a business decision-maker to link data to action. The objective is to respond to emerging challenges with reactivity and precision.
Deciding is Acting. Too often, the use of data stops at the data or indicator that carries the analysis of operational activity. In a company, the decision-making process remains incomplete if it does not include the essential phase of finding “levers”.
Azzeddine Bendjebbour, President of Suadeo, publisher of the only French software platform that covers all uses of Data, gives the keys to a complete decision-making process, from data to action plan.
Read the Tribune “What is Deciding in Business: Data at the heart of the decision-making process” on the Journal du Net
