Change management alone won’t drive data adoption. AI personas will.
In an op-ed published by Journal du Net, our CEO explains why traditional change management falls short and highlights the critical role of AI-powered personas in accelerating data adoption and enabling sustainable business user autonomy.
Enterprise data transformation and the democratization of data across business teams cannot be reduced to a change management initiative. This is the key message shared by our CEO, Azzeddine Bendjebbour, in an op-ed published by Journal du Net, a leading French publication covering the digital economy and innovation.
Titled “Change Management Won’t Drive Data Adoption. AI Personas Will.”, the article challenges organizations to rethink the drivers of successful data and AI adoption.
70 % of data projects fail. Not because of insufficient training, but because the gap between data and decision-making is structural. Native AI personas eliminate that gap.
This perspective reflects the vision that has guided Suadeo since its inception: making data a true decision-making asset that is accessible to business users through solutions designed with users at the center of every data initiative.
The AI that will fundamentally transform how business teams adopt and use data is not an external technical agent layered onto existing systems. It is a native AI business persona embedded within the data platform itself, integrated into business processes, aligned with user workflows, and designed around each user’s role and responsibilities.
From overcoming the adoption barrier to delivering a practical solution, discover how this paradigm shift addresses a challenge that is “as old as traditional BI itself”, while also helping European organizations meet their growing data sovereignty requirements.
We are pleased that Journal du Net has provided a platform for this perspective, contributing to the broader discussion on the key success factors for data and AI transformation in today’s enterprises.
Read the op-ed published in Journal du Net: Change management won’t drive data adoption. AI personas will.
